Hilton and Yotel Partnership: Driving Micro-Hotel Growth
Thinking Inside The Box: How Hilton’s Backing Fuels Yotel’s Micro-Hotel Growth
London-based Yotel built its reputation on purple lighting and compact, technology-forward guestrooms. The brand launched nearly two decades ago at London Gatwick airport. Growth remained slow over the intervening years. The company currently operates just 23 properties worldwide. A recent franchise agreement with Hilton alters the trajectory of this niche accommodation provider. Yotel is the inaugural member of the … Read the rest










